GET FREE WATER ANALYSIS
Get started with a free water assessment >

PRIVACY POLICY

 Last Updated: 11/05/2024

SCOPE

This Privacy Policy (“Policy”) describes how American Aqua and Pure Water Works treats personal information on our websites where the Policy is located (the “Platform”).

This Platform is operated in the United States and intended for use by individuals who are located in the United States.

TYPES OF INFORMATION WE COLLECT

We collect information from you and about you. Here are some examples of the information we may collect:

  • Contact Information. For example, we may collect your name, mailing address, telephone number and email address. We may also collect your mobile phone number.
  • Information You Submit. We may collect information when you send us a message through the “Contact Us” page, “Book an Appointment,” “Request a Quote,” or similar features on our Platform. We, and our service providers, will also collect any information you submit through a “chat” feature on the Platform.
  • Financial Information. We, through our payment processing vendors, will collect payment information when you complete a purchase on the Platform.
  • Professional Information. For example, we may collect the name of your company, your title, and your professional contact information.
  • Employment Information. For example, we may collect your resume, employment history, and references.
  • Commercial Information. We may collect personal information that could identify you and relates to the services in which you are interested or have considered. We may also collect personal information about your consuming history or tendencies.
  • Account Information. Certain portions of the Platform allow you to create a user account. In connection with that account, we may collect your username and password.
  • Device Information. For example, we may collect the type of device you use to access our Platform. We may also collect your device identifier, IP address or mobile operating system.
  • Other Information. If you use our website, we may collect information about the browser you are using. We might look at what site you came from, or what site you visit when you leave us, or your general location based on your IP address.

HOW WE COLLECT YOUR INFORMATION

We collect your information in different ways. Below are some examples of how we may collect your information.

  • Directly From You. For example, when you:
    • Register for an account;
    • Leave a review or testimonial on the Platform;
    • Book an appointment;
    • Request a quote;
    • Submit an inquiry to us;
    • Apply for financing;
    • Complete a purchase;
    • Interact with us on social media; and
    • Subscribe to our email newsletter
  • Passively. For example, when you visit and navigate our Platform on any device. We may also collect information about users over time and across different websites and devices when you use the Platform.
  • From Third Parties. We may receive information about you from other sources. For example, this may include receiving information from our business partners, including analytics vendors. It may also include receiving your information from other customers in our referral program.
  • By Combining Information.For example, we may combine information that we collect offline with information we collect through our Platform. We may also combine information we collect about you from the different devices you use to access our Platform.

HOW WE USE YOUR INFORMATION

Examples of how we may use your information include:

  • To Run and Improve Our Platform and Business. This includes providing you with the products and services that you have requested and completing transactions through the Platform. We may also use your information to make our Platform and business better. We may also use your information to provide you with information about our business.
  • To Respond to Your Requests or Questions. This may include responding to your feedback and questions.
  • To Communicate With You. We may communicate with you about your account or our relationship. We may also contact you about this Policy or our Platform terms and conditions.
  • For Marketing Purposes. We may provide you with information about our company and our business initiatives. For more information about your choices related to these communications, see the Choices section below.
  • For Security Purposes. This could include protecting our company and consumers who use our products and services. It may also include protecting our Platform.
  • As Otherwise Permitted By Law or As We May Notify You.
  • As Requested or Directed By You.

HOW WE DISCLOSE YOUR INFORMATION

We may disclose your information in the following ways:

  • Internally. We may disclose your information with our parent, subsidiary, and affiliate entities.
  • With Our Service Providers. We may disclose your information with third parties who perform services on our behalf. For example, this may include companies that send emails on our behalf or help us run our Platform.
  • On the Platform. When you submit a review or testimonial on the Platform, we may publicly display your first initial and last name and other submitted information on the Platform.
  • With Our Business Partners. For example, we may also disclose personal information with social media sites, advertisers, media buying agencies, advertising networks and advertising service providers for the purposes described in this Policy.
  • With Any Successors to All or Part of Our Business. For example, if we merge with, are acquired by, or sell part of our business to another entity. This may include an asset sale, corporate reorganization or other change of control.
  • To Comply With the Law or To Protect Ourselves. For example, this could include responding to a court order or subpoena. It could also include sharing information if a government agency or investigatory body requests. We might disclose information when we are investigating a potential fraud.
  • For Other Reasons We May Describe to You.
  • As Requested or Directed By You.

CHILDREN UNDER 13

The Platform where this Policy is located is meant for adults. We do not knowingly collect personally identifiable data from persons under the age of 13 and strive to comply with the provisions of COPPA (The Children’s Online Privacy Protection Act). If you are a parent or legal guardian and think your child under 13 has provided us with information, please contact us at privacy@americanaqua.com. You can also write to us at the address listed at the end of this website Policy. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children’s privacy on-line here.

CHOICES REGARDING YOUR INFORMATION

You have certain choices about how we use your information. Certain choices you make are browser and device specific.

Marketing Communications:

You can opt out of receiving our marketing communications. Note that you will still receive transactional messages from us, including information about your account and responses to your inquiries.

Cookies & Other Tracking Technologies:

  • Cookies: You can adjust your browser to control cookies to require your affirmative acceptance for new cookies, automatically reject cookies and/or delete or disable existing cookies. How you do so depends on the type of cookie and the browser that you are using. For more information on how to control browser cookies, click here. If information about your browser is not available through this page, please search your browser for instructions about how to opt-out of cookie collection.
  • Google Analytics: We may use Google Analytics on our Platform to help us understand how you use our Platform. You can learn about how to opt out of Google Analytics here.
  • YouTube: We may use YouTube cookies to help us understand how you use our Platform.  Read more at YouTube’s embedding videos information page.
  • Facebook: We may use Facebook cookies to target ads to you. You can learn about how to opt out of receiving targeted advertisements from Facebook here.
  • Email Tools: You can also change your email settings to block the automatic download of images in email messages, as such images may contain technologies that help us understand how you interact with the message.
  • Note that deleting or blocking cookies may impact your experience on our website, as some features may not be available. Certain options you select are browser and device specific.

Our Do Not Track Policy:

  • Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.  If you block cookies, certain features on our sites may not work.  If you block or reject cookies, not all of the tracking described here will stop.
  • Options you select are browser and device specific.

YOUR PRIVACY RIGHTS[A1] 

Based on your state of residence, you may have the rights listed below with respect to the personal information that we maintain about you. We may take steps to verify your identity, as permitted or required under applicable law, before we process your request. Verification may include asking you to provide information about yourself that we can match against information already in our possession.

  • Notice. This means that you can request that we disclose what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we have disclosed personal information, and the specific pieces of personal information we have collected about you.
  • Deletion. This means that you can request that we delete personal information about you which we have collected from you.
  • Correction. This means that you can request that we correct inaccurate personal information that we maintain about you.
  • Revoke Consent. This means that you have the right to revoke consent you have given to the processing of your personal information, including sensitive personal information.
  • Opt-Out of the Sale or Sharing of Personal Information. You may have the right to opt out of the “sale” or sharing of personal information with third parties for cross-contextual marketing purposes. We do not knowingly “sell” any personal information, including any personal information relating to consumers under the age of 16, as we understand that term to be defined under applicable law. We may “share” personal information for cross-contextual marketing purposes. If you would like to opt out of cross-contextual marketing, please modify your cookie settings as described above. [A2] 

Agents that you have authorized to act on your behalf may also submit requests as instructed below. The agent must also provide evidence that they have your written permission to submit a request on your behalf. If we are unable to verify the authenticity of a request, we may ask you for more information or may deny the request.

Individuals who wish to exercise their rights under this section can contact us at [INSERT]. Please include your name, email address, state of residence, and indicate you are making a “Privacy Rights” request. If we deny your rights request and you would like to appeal, you may contact us at [INSERT]. [A3] 

SECURITY

The Internet is not 100% secure. We cannot promise that your use of our Platform will be completely safe. We encourage you to use caution when using the Internet. We use reasonable means to safeguard personal information under our control.  A user id and a password are needed to access certain areas of our Platform. It is your responsibility to protect your username and password.

STORAGE OF INFORMATION

Information we maintain may be stored in or outside of the United States. If you live outside of the United States, you understand and agree that we may transfer your personal information to the United States. This Platform is intended for use in the United States and is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.

We will retain each of the categories of personal information described above based on several factors, including is reasonably necessary to (i) provide our products and services or administer our relationship with a consumer; (ii) protect our business, employees, organization, and others; (iii) fulfill our legal and regulatory obligations; and (iv) investigate and address issues which may include safety concerns, potential security incidents or policy violations.

LINKS

Our Platform may contain links to other third-party sites that are not governed by this Policy. If you click on a link to a third-party site, you will be taken to a site we do not control.  We are not responsible for the privacy practices used by third-party sites. We suggest that you read the privacy policies of those sites carefully. We are not responsible for these third-party sites.

HOW TO CONTACT US

If you have any questions, comments or concerns with respect to our privacy practices or this Policy, or wish to update your information, please feel free to contact us at privacy@americanaqua.com or by telephone at 734-429-9070. You may also write to us at the following address:

American Aqua

723 West Michigan Ave

Saline, MI 48176

Re: American Aqua / Pure Water Works Privacy Policy

CHANGES IN POLICY

From time to time, we may change our Policy. We will notify you of any material changes to our Policy as required by law. We will also post an updated copy on our Platform. Please check our Platform periodically for updates.

This is drafted as a state “rights” section that is designed to provide a high-level overview of website visitors’ rights under all state privacy laws with the exception of the CCPA.

This section can be modified once a cookie consent module is implemented on the sites.

Same comment as above w/r/t inserting the brand-specific point of contact.

To be inserted on a brand-specific basis.